A focused 1-hour strategy session designed to give you clarity, direction, and actionable next steps for your social media.
If you’re stuck on what to post, why your content isn’t landing, or how to better position your brand online - this session is designed to fix that!
This is a real-time, hands-on breakdown of your social presence with direct feedback and clear strategy you can implement immediately!
Duration: 1 Hour
Format: Virtual (Zoom or similar)
Social Media Audit (Live Review) We look at your current content, profile, and positioning to identify what’s working and what’s holding you back
Content Direction + Ideas
Get clear, niche-specific content ideas tailored to your brand
Platform Strategy Guidance
Understand where you should actually be focusing your energy based on your audience and goals
Fixes + Opportunities
Quick wins, adjustments, and strategic shifts that can improve your content performance
Q&A + Strategy Troubleshooting
Bring your questions, stuck points, or content ideas and get direct feedback in real time
Brands feeling “stuck” on social media growth
Niche brands looking to gain more insight in the social sphere
Creators who want more clarity and direction on what is working
Teams needing a strategic outside perspective
Anyone who wants actionable feedback, on upcoming social campaigns
For the past 10 years, I've helped brands find their place on social - even as platforms, algorithms, and trends constantly evolve.
I've worked with haunted houses aboard a WWII ship, brick-and-mortar retailers, anime conventions, mini pancake stands, spiritual comedy podcasts, country × EDM festivals, and plenty of businesses that don't fit the typical “social media playbook" that many Social Media Specialists provide.
My favorite part of strategy is helping businesses see their brand from a new perspective. Every business has stories worth telling. I help uncover those stories and turn them into content that people genuinely want to watch, share, and engage with!
Practical social media strategies for businesses that don't fit the mold.
Stop guessing what to post. Learn how to create content that's tailored to your audience, true to your brand, and built to stand out in today's social landscape.
I offer a 1-on-1 or group class on the best practices of social tailored to your niche!
Duration: 2-2.5 Hours
Format: In-person or Virtual
Social Media in Today’s Landscape: What actually matters right now and what you can ignore
Platform Best Practices: What works and what doesn’t
Optimizing Your Profiles: Turn your profile into a clear, compelling first impression for a social forward audience
Choosing the Right Platforms: Where your audience actually is and how to show up with intention - without burning out
Building/Growing a Loyal Community: Turn casual followers into engaged, long-term supporters
Breaking Down Good Short-Form Video: Why it works and how to make it feel approachable for your brand
Niche-Specific Content Inspiration: Content direction tailored to your industry and KPI’s
Pro Tips & Common Mistakes: Lessons from 10+ years in social media strategy - what most businesses get wrong and how to fix it
A digital copy of the presentation
Interactive worksheets designed for your business
Curated tools + resource guide
Live Q&A (time permitting)
Why Trust Me
For the past 10 years, I've helped brands find their place on social - even as platforms, algorithms, and trends constantly evolve.
I've worked with haunted houses aboard a WWII ship, brick-and-mortar retailers, anime conventions, mini pancake stands, spiritual comedy podcasts, country × EDM festivals, and plenty of businesses that don't fit the typical “social media playbook" that many Social Media Specialists provide.
My favorite part of strategy is helping businesses see their brand from a new perspective. Every business has stories worth telling. I help uncover those stories and turn them into content that people genuinely want to watch, share, and engage with!
From everyday businesses to the most hyper-specific niches, figuring out what to post on social can feel impossible.
That's where these Thought Starters come in.
Each guide is a tailored mini content strategy designed specifically for your business. Think of it as a creative idea bank backed by social strategy. Use these ideas as inspiration, adapt them to your brand's unique voice, and start creating content that feels authentic, engaging, and relevant to your audience.
What You Get
Platform Insights & Tips tailored to Instagram, TikTok, Facebook, or YouTube
A high-level review of your current social presence and key opportunities for improvement
Audience Do's & Don'ts to help you create content that resonates with your ideal customer
Marketing Opportunities - Relevant events and seasonal moments to leverage on social
2–5 repeatable content series you can use again and again
Up to 25 custom content ideas created specifically for your business
Client Bonus: Receive 50% off a future Content Shoot Day or Social Media Workshop when you purchase a Thought Starter.
Why Trust Me
For the past 10 years, I've helped brands find their place on social - even as platforms, algorithms, and trends constantly evolve.
I've worked with haunted houses aboard a WWII ship, brick-and-mortar retailers, anime conventions, mini pancake stands, spiritual comedy podcasts, country × EDM festivals, and plenty of businesses that don't fit the typical “social media playbook" that many Social Media Specialists provide.
My favorite part of strategy is helping businesses see their brand from a new perspective. Every business has stories worth telling. I help uncover those stories and turn them into content that people genuinely want to watch, share, and engage with!
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