From everyday businesses to the most hyper-specific niches, figuring out what to post on social can feel impossible.

That's where these Thought Starters come in.

Each guide is a tailored mini content strategy designed specifically for your business. Think of it as a creative idea bank backed by social strategy. Use these ideas as inspiration, adapt them to your brand's unique voice, and start creating content that feels authentic, engaging, and relevant to your audience.

What You Get

• Platform Insights & Tips tailored to Instagram, TikTok, Facebook, or YouTube

• A high-level review of your current social presence and key opportunities for improvement

• Audience Do's & Don'ts to help you create content that resonates with your ideal customer

• 2–5 repeatable content series you can use again and again

• Up to 25 custom content ideas created specifically for your business

Client Bonus: Receive 50% off a future Content Shoot Day or Social Media Workshop when you purchase a Thought Starter.

Why Trust Me

For the past 10 years, I've helped brands find their place on social - even as platforms, algorithms, and trends constantly evolve.

I've worked with haunted houses aboard a WWII ship, brick-and-mortar retailers, anime conventions, mini pancake stands, spiritual comedy podcasts, country × EDM festivals, and plenty of businesses that don't fit the typical “social media playbook" that many Social Media Specialists provide.

My favorite part of strategy is helping businesses see their brand from a new perspective. Every business has stories worth telling. I help uncover those stories and turn them into content that people genuinely want to watch, share, and engage with!